SEM Reality: Somebody Has To Buy Something

Lately there’s been a very downbeat attitude in the blog ging world. People just aren’t making the money they thought they would. There are a few reasons for that. First, many of these blog gers had silly ideas about how much money was out there. For awhile a great deal of investment cash did seem to be flowing into “Web 2.0″, including blog ging, and some people took those wild-eyed forecasts to heart .

Now reality is settling in. For many of us, life in the Search Engine Marketing arena really isn’t doing that poorly. For others, the end seems to be coming soon. People who’ve built their online business around products shouldn’t be hurting nearly as bad as people who just “blog ged.”
When all is said and done business always functions better when someone buys something from someone else. Sure, there are tons of variations on this basic premise, but e-commerce and online ad revenues function great when people are buying. For information-only content providers, this fact has long been realized.
The best visitor for Google Adsense is the same one who’s best for affiliate programs. It’s the customer who is researching a product, right before the purchase.
If the advertiser makes money on a visitor referred from your website, they’ll be happy to pay you handsomely. That’s just how the world works. If I’m making money , I have no problem paying you money . When the customers are “tire-kickers” advertisers start to feel like they’re losing bucks buying your traffic. They slow down their spends and lower their bids.
The next time someone out there complains about blog ging revenue (or any online revenue) being down, be kind to them, but do a reality check on their website. If it’s clear they’re not really talking about products, or steering conversations towards products in some way, you may have found the culprit.
When somebody on your site buys something from someone else’s website, you make good cash. You make even more selling a product directly.
If you’re only blog ging with the idea of sharing communication, you’ll need massive amounts of traffic to earn your living.

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