What is the best way of getting better site exposure and higher click through rates?

What is the best way of getting better site exposure and higher click through rates?

I get asked this question quite a lot in my job working as an SEO Programmer, and there are several ethical ways to achieve better site exposure and higher click through rates:
Directory Submission – directory submissions are a great way of building good one way back links to your site. Submitting to several of these directories will increase the chances of more people finding your business through targeted and local directory searches.
Article Submission – Writing quality articles about your products or services can increase targeted traffic to your website, not only through short and long tail searches, but also from RSS feeds etc.
Social Networking – Social networking has got to be one of the biggest ways of gaining exposure and presence on the internet at the moment; by talking to like minded people in your industry and using the opportunity to sell your products and services to a wider audience.
The methods above are only a very small selection you could use to drive higher targeted traffic to your site, however, promoting your website through unethical or spammy methods can have disastrous effects. It is best to be aware of these unethical methods before committing to any marketing campaign.
Adam Wood
SEO Programmer

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