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Google Search Engine Optimization Basics
Google remains a bit of a “black box” when it comes to understanding how it ranks websites. But over the years many people have managed to devise certain principles that will help a page rank high in their SERPS. These principles aren’t hard and fast rules, but following them generally gives a page a chance to succeed. Well optimized pages tend to rank higher than ones that haven’t been touched. Let’s take a look at some of these core concepts of Google... -
Obama White House Announces Internet Team
The Obama charge has revolutionized the way the White House, and political campaigns for that manner, use the Internet and social media as an open communications device between the Executive branch and the citizens of the United States. The White House has already launched its Weekly Video Address with President Obama and Recovery.gov, which will track stimulus spending; and now has officially named its Internet team with ex-Google executives and members of the Obama campaign staff. CNet... -
Download SEO Book Torrent: Should Google Recommend That?
Lots of SEO Conferences Coming up Soon SEO Linguistics: Updates, Changes, Glitches, Semantics, & NOISE » In the following video Matt Cutts highlighted that he did not feel that the update was driven by brand, but more in concepts of trust, PageRank, and authority: RankPulse, a tool I used in my analysis of the algorithm change, is powered by the Google SOAP API, which Google will soon stop supporting. Matt played down the size of the algorithm... -
Adsense Earnings Hold Steady
Adsense earnings for me have remained fairly steady in the last 3 or 4 months. In order to keep the money moving, I’ve had to work a bit harder and smarter then I used to in the past, but overall the efforts have kept me from going down too bad. Google announced results that indicated that overall their revenues are remaining decent. Compared to other advertising arenas, they’re still golden. As I look at many blogs, I see the a lot of “vertical ad network” ads... -
Webmaster Utilities We Dig
Ad Networks - "Partners" Hoarding Publisher Data For Profit » Here's a review of tools we use every day at SEOBook. No affiliate stuff - we use and recommend these tools because, well, they rock! Camtasia - Screen Recording Software What it does: records on-screen demonstrations. What we use it for: we use it for our training videos Why we like it: creates high quality demonstrations, yet the file size remains small.... -
How The Small Guy Can Use Trust To Win The SEO Game
Did Google Actually Penalize Google Japan? » If only Google would sit still for one moment! The job of the SEO would be so much easier :) As we all know, the last thing Google wants to do is make life easy for SEOs, so we'll just have to live with the constant change. One of the biggest changes SEOs have had to adapt to in recent times has been algorithm shifts that reward big players. For example, Google results heavily feature YouTube (owned by Google, of... -
Use Trends to Keep Your Business Rocking All Year Long
We all know that almost every business has peak times and low times. The great thing about doing SEO and online marketing is that you can very easily find the peak seasons for searches and traffic in your industry. Once you have that information, you can act on it to keep your business rocking all year long. Discovering Search Trends So how do you find what the high and low times are in your industry? Here are a couple of free tools you can use: 1- Google AdWords Keyword Tool There are so...
