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Google"s New Search Engine Rankings Place Heavy Emphasis on Branding
Why it Makes Sense to Target Longtail Keywords First Originally when we published this we were going to make it subscriber only content, but the change is so important that I thought we should share some of it with the entire SEO industry. This post starts off with a brief history of recent algorithm updates, and shows the enormous weight Google is placing on branded search results. The Google Florida Update I got started in the search field in 2003, and... -
Optimising for the all new Bing Search Engine
Bing, originally codenamed Kumo when in development by Microsoft, was activated live on the 3rd of June 2009, when live.com was historically redirected to bing.com. There is currently a lot hype and buzz amongst the online internet community with regards to the release of Bing, and their newly announced deal with Yahoo. There are no hard and fast rules to optimise for Bing, however if you do optimise successfully for Google, then Bing will generally follow suit. Bing offers very similar... -
Less Than 100 Spots Left
Why Buy The Milk When You Can Get the Cow for Free? » Today is the last day to lock in our current price, as tomorrow we increase our prices 50%. It looks like we decided to do the price increase just in time too, as we have added 378 new members this month and we are rapidly approaching our 1,000 member limit. If you are already a subscriber, thanks a bunch...you make this site possible! If you are not yet a subscriber and were... -
Social Media: White Hat vs. Black Hat
I am on a panel today at SES San Jose called Social Media: White Hat vs. Black Hat. The description of the panel is as follows: Black hat techniques have long been criticized in search marketing: “Black hat” practices are now cropping up in social media. This panel takes a hard look at the right and wrong ways to go to market with a social media based marketing component, and how to spot early signs that you may be heading for trouble. Not biased at all. The reality is that social... -
SEO - The Recession-Proof Investment
With the current tough times in the market, keeping your business “out of the red” takes smart, informed financial decisions. For example, many items these days are marked down in an effort to move them quicker during the recession, which makes now a great time to stock up your inventory at a cheap price. Another example would to find areas where you can decrease your overhead—perhaps by taking advantage of low real estate prices. But where you’ll find the real bang for your buck is... -
Re-Enter: The Competitive Analysis!
When I was in middle-school, comic books were AWESOME. Looking back, I notice now that in nearly every comic book, in due course there was the villain that could take everybody’s powers and use them as his or her own. The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both took a shot at the extra-terrestrial, mega-warrior called the Super Skrull; and more currently the TV show Heroes has a creepy fellow who can do more of the same thing. The list... -
LinkBait Launch Cycle
True Internet Marketing Icons / How Online Marketing Works Interview of Andrew Goodman, the World's #1 Google AdWords Expert » Most people don't care about you. You could have just written the greatest article on SEO. You might be giving away a killer new tool. For free. And what happens? Nothing. Unfortunately, people are just too busy. Everybody is competing for attention, and sometimes it's just easier for others to Twitter about something, than to...
