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Do You Know the Way to SES San Jose?
Is Outing is a Sleazy Black Hat Marketing Strategy? » I am going to be speaking at SES San Jose Tuesday of next week on SEO Tools stuff. My wife and I should be there for most of the conference roaming around. If you see us please say hi. :) I am also hoping to be up in time to catch the Clay Shirky keynote on Tuesday. He has been right about the direction of the web on so many fronts including newspapers, micropayments, and communities. While his new book... -
John Dvorak - a Good Example of Why Many Media Companies Deserve to go Bankrupt
The Integration of Media & Public Relations » John Dvorak wrote what is perhaps one of the more ignorant articles about SEO I have seen in quite a while. Search engine optimization (SEO) has turned into a big business, and from what I can tell it's the modern version of snake oil. The unproven nonsense spewed by so-called "SEO experts" simply doesn't work. And worse, it's screwing up the elegance of the Web. How did John come to these results? Well he... -
Hanging Out At Established Places
Do You Know the Way to SES San Jose? In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists. Whatever way you look at it, a new is difficult to get ranked in... -
Google Issues $2 Apps Credit After GMail Outage
Google is apologizing for the major 12 to 15 hour GMail outage which occured Monday night with a 15 day credit for businesses or organizations which pay for Google Apps services. At $50 annually per user, that 15 day credit is worth about $2 per Google Apps user for these companies. Sure, perhaps a mall drop in the bucket, but the real value here is that if Google is going ot branch out into the desktop / mobile / iPhone / online & offline qualified alternate to Outlook or Office,... -
Framing Your SEO Firm
What is a Natural Link Growth Profile? » Framing is when you use language to set the agenda. Framing is short for "frame of reference", meaning "a set of ideas, conditions, or assumptions that determine how something will be approached, perceived, or understood". This is a very important concept in marketing, and business in general. By using an appropriate frame of reference, you can manage how people perceive you. Seo Is Spam? For example, "SEO Is... -
Google Adsense Ad Selection
This report is anecdotal, but it’s based on attention of many of the Google Adsense ads I see running these days. A number of the offers that appear on wide ranging sites seem to be shady. Google is an online marketing company that might be bigger than others, but clearly they’re having the same issues others are during the long, global recession. Advertisers have been cutting ad budgets around the world. Advertisers are cutting their ad budgets, uncommonly the companies who are... -
New Canonical Link Tag Will Help with Duplicate Content
Just like the lamb lying down with lion, but the big three search engines came together for a rare joint effort to announce the launch of a new feature that will help ease the world’s duplicate content problems. The new feature, called the <link> tag tells the search engines what version of the URL is the correct one to want index. The link tag goes in the <head> section of the page of looks like this: <link rel=”canonical”...
