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Google Toolbar 6 Rolls Out QSB and New Tab Page Feature
Google has rolled out two new features of its Google Toolbar for the IE browser. These include the Quick Search Box and New Tab Page. The Quick Search Box extend the toolbar’s search functionality by putting a quick access search box on your Windows taskbar. After installing Google Toolbar on your IE, the Google logo would appear on the taskbar. Clicking on it will launch a new quick search box. This QSB has auto-suggest functionality and also allows you to launch an practice... -
An easy way to create content for your website
There are many easy ways to create content for a website. Unfortunately, these are also the wrong ways, as they will tend to rely heavily on what I call the ‘Ctrl-C, Ctrl-V’ approach to article creation. If you copy content from another website, you will get penalised by Google. No matter how obscure the website, Google will know of it – indeed you probably used Google to find it in the first place. Paste a chunk of text from elsewhere into an article on your site and as soon as that page... -
Using Facebook to Promote Your Business
Again I come to you with an offering of sweet tips on getting links to your site as well as promoting your business. My platform today is Facebook. I seem to spend a lot of time on that site, because they have the whole kit and caboodle I need in a social network: Video, Audio, Images, Apps, Games, links, etc. So how and where do you go to promote your business on Facebook so that your personal profile isn’t associated with your veteran site? Here’s a step by step guide: 1. ... -
Hyperlinks Subvert Hierarchy
Bigger, Louder, & More Obnoxious Ad Units Links & Relationships vs the 'Social' Media Monster » One of the first books I read about the web which really helped me recognize the culture of the web and the concept of the web as a social network was the Cluetrain Manifesto. In it, David Weinberger stated "hyperlinks subvert hierarchies," a concept that helps explain a lot of the chaos in the current world. We see how poorly our leaders act (or... -
Top Keyword Research Tools
Conducting keyword research can be a bit of a challenge if you aren’t using the right tools. When you conduct a search for “keyword research tools,” you’ll come across so many choices it can be hard to choose just one. So what are some strong keyword research tools available today? I’ve come across a few that seem to be effective. Aaah, Google AdWords. This is probably one of the more popular tools out there, and all of you SEO experts are familiar with how it works, or at least... -
Social Media: White Hat vs. Black Hat
I am on a panel today at SES San Jose called Social Media: White Hat vs. Black Hat. The description of the panel is as follows: Black hat techniques have long been criticized in search marketing: “Black hat” practices are now cropping up in social media. This panel takes a hard look at the right and wrong ways to go to market with a social media based marketing component, and how to spot early signs that you may be heading for trouble. Not biased at all. The reality is that social... -
Doorway Pages
(bridge pages) are specifically created for spamming the index of a search engine. They target the search engine and not the human viewer. A typical doorway page will use a meta refresh to redirect the visitor to another page on the site. Javascript and server side redirections are also commonly used. Links to the are not contained in the site helmsmanship. The pages are found by visitors clicking through from search engines’ results pages. Often viewers arrive at by searching for a...
