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Is Google Getting Too Pushy with Search Suggestions and Modifications?
A great WebmasterWorld thread discusses the Google search opinion evolution. The fact is, Google considers itself to know much better what the surfer wants. Even advanced search operators no more help to find results Google considers to be incorrect. The chat evolves around Google splitting the words apart even when the user does want to search then spelled as one word but the same can be applied to many more cases. I also am quite frustrated at times with the “we guessed your... -
2009 Branding Campaigns Using Social Media Marketing
In the last six months, we’ve seen many established food brands give away food using social media marketing. Using this medium, many companies have transitioned to online marketing and successfully received online and traditional press. In addition to press, many bloggers and fans of Twitter and Facebook have shared their brand preferences effectively endorsing these products. A few examples include: Burger King - Whopper Sacrifice Facebook App. For Burger King, it was the... -
Download SEO Book Torrent: Should Google Recommend That?
Lots of SEO Conferences Coming up Soon SEO Linguistics: Updates, Changes, Glitches, Semantics, & NOISE » In the following video Matt Cutts highlighted that he did not feel that the update was driven by brand, but more in concepts of trust, PageRank, and authority: RankPulse, a tool I used in my analysis of the algorithm change, is powered by the Google SOAP API, which Google will soon stop supporting. Matt played down the size of the algorithm... -
Soft-Bundling: The Value of Perceived Authenticity & Transparency
The Point of Increasing Returns » But for larger companies perceived transparency & authenticity is far more important than actual having either. Google's Free Ride Because Google provides a valuable service for free and is easy for end users to like they can get away with a lot of stuff that a company like Microsoft could never do. Paid Posts Google's search engineers have waged a war on paid blog posts. Google Japan knew they were operating outside of... -
SEO 2009 - Less Is More
After experimenting with several SEO techniques in 2009, I’m unquestionably feeling that “less is more” when it comes to what techniques to use. In the past, fairly heavy handed SEO used to do a great job to land rankings, but Google has developed a more subtle algo as the years have rolled on. If you try to “force-feed” Google, you very well might choke as a result. On-page optimization along with gaining TrustRank work well. Of course these terms are rather... -
Twitter Is A Broadcast Medium
One of the first things you’ll hear from people is that “Twitter is not a broadcast medium.” It is, they’ll argue, a medium for two way communications. But let’s be realistic. Now that major celebrities and corporations are Tweeting, the service is featuring more one-way communications than ever before. There’s no rule that says you have to follow everyone who follows you. Some do it because they think it looks like they’re interested in the... -
Google Opens Up Social Gadgets to All
Recently Google Australia introduced some new social features to iGoogle, specifically social gadgets that bring iGoogle closer to becoming a full-featured social networking site. And it didn’t take Google that long to make these social gadgets available for all iGoogle users. These social gadgets for iGoogle allows you to share, collaborate and play games with other users. That is on top of the iGoogle being a user’s start page. There are currently 19 social gadgets available...
