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Speaking at PageRank’s Funeral
I came back last week from a relaxing vacation and found an email in my inbox sporting the following title: “PageRank is Dead.” Upon reading the title, my mind went blank, closing up in an effort to prevent shock. Was this possible? The Death of PageRank? I tried to remember the predetermined events of the SEO Ragnarok: Facebook devours Odin; Twitter falls to the venom of the colossal snake, Jörmungandr; Google annihilates PageRank; the giant, Surt, sets the SEO world on... -
SEO.com Expands Team Shortly After Moving to New Office
After only a month in its new office, the SEO company adds more staff positions to accommodate a growing clientele. The company has added new search engine optimization specialists, a pay-per-click expert, and others to expand its services. SALT LAKE CITY (Aug. 12, 2009) — The fast-paced summer of SEO.com continues. Just a month after moving to a new, larger office in Salt Lake County, the Utah SEO firm adds six people to its team. SEO.com has hired more than 20 people since April... -
Learn the Basics Before You Try Anything Fancy!
I heard something on the radio a few weeks ago that stuck with me and made me think about the basics of SEO. The line went something like this, “You have to have the fundamentals down before trying any of the fancy stuff. ” So before you go out and try to do things like PR sculpting or any of the other advanced techniques you hear about, get the basics down. SEO can really be broken down into three essential areas: Architecture, Content, and Links. These are the basics of SEO that... -
SEO Tips For Ecommerce Websites
With so many websites competing in most ecommerce markets, it’s easy for your website to get lost amongst the sea of competition and never truly fulfil its potential. However, with a little SEO knowledge you can help get noticed in search engines and boost your traffic levels. SEO friendly URLs Replacing the standard ‘index.php?id=1234&cat=567′, search engine friendly URLs take on a much more descriptive look usually of the form ‘product-name.html’ or... -
SEO 2009 - Less Is More
After experimenting with several SEO techniques in 2009, I’m unquestionably feeling that “less is more” when it comes to what techniques to use. In the past, fairly heavy handed SEO used to do a great job to land rankings, but Google has developed a more subtle algo as the years have rolled on. If you try to “force-feed” Google, you very well might choke as a result. On-page optimization along with gaining TrustRank work well. Of course these terms are rather... -
Hanging Out At Established Places
Do You Know the Way to SES San Jose? In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists. Whatever way you look at it, a new is difficult to get ranked in... -
Is an optimised website search engine friendly?
One of the first steps in search engine optimisation is to make sure that the site is search engine friendly. Remember that optimising the site for keywords is different to making it search engine friendly. In the beginning of SEO we make sure that the site is search engine friendly. However some issues can only be uncovered over time as the engines begin to spider and start indexing the site. There are many issues we should keep an eye on. Some issues can be fixed at the beginning of SEO...
