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Framing Your SEO Firm
What is a Natural Link Growth Profile? » Framing is when you use language to set the agenda. Framing is short for "frame of reference", meaning "a set of ideas, conditions, or assumptions that determine how something will be approached, perceived, or understood". This is a very important concept in marketing, and business in general. By using an appropriate frame of reference, you can manage how people perceive you. Seo Is Spam? For example, "SEO Is... -
2009 Branding Campaigns Using Social Media Marketing
In the last six months, we’ve seen many established food brands give away food using social media marketing. Using this medium, many companies have transitioned to online marketing and successfully received online and traditional press. In addition to press, many bloggers and fans of Twitter and Facebook have shared their brand preferences effectively endorsing these products. A few examples include: Burger King - Whopper Sacrifice Facebook App. For Burger King, it was the... -
An easy way to create content for your website
There are many easy ways to create content for a website. Unfortunately, these are also the wrong ways, as they will tend to rely heavily on what I call the ‘Ctrl-C, Ctrl-V’ approach to article creation. If you copy content from another website, you will get penalised by Google. No matter how obscure the website, Google will know of it – indeed you probably used Google to find it in the first place. Paste a chunk of text from elsewhere into an article on your site and as soon as that page... -
Dear Friend
Content vs SEO: Business Profit Margins Self Promotion vs Confidence & Self Esteem » Don't you hate sales letters than begin with ""? :) Sleazy sales letters peddling get rich quick scams will be familiar to anyone who has spent any time on the internet. Seemingly written by some self-aggrandizing, ex-timeshare salesman, they attempt to press every conceivable button in order to make a quick sale. The downside is that they can make your product or... -
John Dvorak - a Good Example of Why Many Media Companies Deserve to go Bankrupt
The Integration of Media & Public Relations » John Dvorak wrote what is perhaps one of the more ignorant articles about SEO I have seen in quite a while. Search engine optimization (SEO) has turned into a big business, and from what I can tell it's the modern version of snake oil. The unproven nonsense spewed by so-called "SEO experts" simply doesn't work. And worse, it's screwing up the elegance of the Web. How did John come to these results? Well he... -
LinkSensor Does Your Page Semantic Analysis
LinkSensor is the newly launched service by Dmitri Soubbotin (the creator od SenseBot reviewed on SEJ in the past). Basically, the tool is meant to make your content more “scannable” by analyzing your page and highlighting the major points. LinkSensor semantically analyzes your posts or articles on-the-fly and highlights key concepts in the text. The benefit for webmasters using the tool are pretty clear: Lower bounce rate and increased user engagement (LinkSensor automatically... -
An Open Letter to Online Ad Networks
Framing Your SEO Firm » by Jonah Stein and Jonathan Hochman The FTC recently announced guidelines for bloggers that requires that they disclose financial interests, freebies and paid reviews. This decision is seen as a shot across the bow of pay per post networks and bloggers who are monetizing through affiliate programs. The FTC has decided that compensation is the reason bloggers choose to write about a particular topic and that readers...
