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Web Counters are so 90’s
If you have a website, it’s pretty much a given that you have analytics software for your site. Over just a few years, the software and power of measuring the varied statistics of your site have gone from primary, to more than most people even interpret. I can still remember the days when using counters at the bottom of you page was common. Now we use software that does a bit more than count your visits. So, the question that we should ask ourselves is, are we using our analytics software... -
How To Buy SEO/Search Marketing Services
Webmaster Utilities We Dig » This is the first of a two-part article to help those looking to buy SEO and other search marketing services. Overview Unlike established media buying, where placement is guaranteed, SEO can appear to be hit and miss. This is because SEO is a strategic process, whereby the SEO will align your site with the often cryptic requirements of the search engines, with the intent of gaining higher visibility for your site in search... -
Framing Your SEO Firm
What is a Natural Link Growth Profile? » Framing is when you use language to set the agenda. Framing is short for "frame of reference", meaning "a set of ideas, conditions, or assumptions that determine how something will be approached, perceived, or understood". This is a very important concept in marketing, and business in general. By using an appropriate frame of reference, you can manage how people perceive you. Seo Is Spam? For example, "SEO Is... -
Re-Enter: The Competitive Analysis!
When I was in middle-school, comic books were AWESOME. Looking back, I notice now that in nearly every comic book, in due course there was the villain that could take everybody’s powers and use them as his or her own. The uncanny X-Men battled the aptly-named Mimic; the Avengers and the Fantastic Four both took a shot at the extra-terrestrial, mega-warrior called the Super Skrull; and more currently the TV show Heroes has a creepy fellow who can do more of the same thing. The list... -
Get Natural ‘DoFollow’ Links from Delicious
Jon Henshaw of Raven SEO Tools has put together some tips on getting the most out of your Delicious.com (formerly known as Del.icio.us) bookmarked links, as Delicious tends to lift the NoFollow attribute after a link has been bookmarked by other Delicious users. Hey, that’s easy. And natural, good move Delicious because sites which attract natural bookmarks and votes, deserve to be linked to naturally :) AND if not many people are voting for something, well then keeping NoFollow makes... -
Soft-Bundling: The Value of Perceived Authenticity & Transparency
The Point of Increasing Returns » But for larger companies perceived transparency & authenticity is far more important than actual having either. Google's Free Ride Because Google provides a valuable service for free and is easy for end users to like they can get away with a lot of stuff that a company like Microsoft could never do. Paid Posts Google's search engineers have waged a war on paid blog posts. Google Japan knew they were operating outside of... -
Webmaster Utilities We Dig
Ad Networks - "Partners" Hoarding Publisher Data For Profit » Here's a review of tools we use every day at SEOBook. No affiliate stuff - we use and recommend these tools because, well, they rock! Camtasia - Screen Recording Software What it does: records on-screen demonstrations. What we use it for: we use it for our training videos Why we like it: creates high quality demonstrations, yet the file size remains small....
